Posts Tagged ‘pain’
Sept 13, 2011
Friends of Premier:
We appreciate your partnership as a valued contributor to the success of the Premier brand over the years. As we continue to work diligently to meet the needs of our consumers and their owners, we have some bittersweet news to share with you.
1. Moving forward, we intend to put many more resources in marketing and marketing spend to reach our consumers with our innovative products. Spending against one brand is immensely more efficient than two.
2. Many of our large retail partners have pushed us in this direction to reduce the total number of brands within their stores.
3. Historically we have built brand names at what we consider the category level. In the quantitative research we recently completed, this was confirmed as the Premier name did not resonate from an awareness level with the consumer, veterinarian or trainer, however the Gentle Leader and Busy Buddy brands did.
As we move forward and start marketing more aggressively against one “umbrella brand” with the trusted category brands, all products will benefit from an awareness boost.
This does not change our commitment to growing the reward based positive training product line. As a matter of fact, it is a pillar to our strategy over the next five years. While the Premier name will go away, the business unit will remain and will continue to develop reward based positive training and solution products. We have taken a number of steps to utilize both internal and external animal behavior knowledge throughout all aspects of our business to ensure products and protocols are safe and effective.
Although we do not have a firm timeline around the launch, our plan is to target October of 2012. This will not change our commitment to sponsor worthwhile events and causes. The name of the sponsor will simply transition in October, 2012.
Should you have any concerns or questions or need clarification please don’t hesitate to contact me or any member of our team. I can be reached at firstname.lastname@example.org and my phone number is 865-824-5530. Thank you, we look forward to our continued partnership in developing and marketing products that truly make a difference in the lives of pets and their owners.
Director of Marketing – Companion Pet
Premier was purchased by RadioFence last year. PetSafe is the brand of shock collars RadioFence sells.
KORRECT KRITTERS WON’T SUPPORT SHOCK COLLARS and will no longer be purchasing or recommending Premier products.
Dr. Yin’s blog on the study in the post below.
By Sophia Yin, DVM, MS
Trainers often debate about the use of electronic shock collars. Some trainers find these collars unethical and unsafe. The pro-collar camp takes a different stance. Some say it just distracts the dog, calling it “tap technology” and others say it may be painful at the instant but then the dog learns to behave and there are no lasting negative effects.